For over 15 years as a Web and Graphic
Design professional, I have had the opportunity to work on a broad
range of projects and with a wide variety of clients. I have done
everything from creating a brand and website for a one-person business
to redesigning a multimillion dollar website for a Fortune 100 company.
I take great pride in my work. I consistently produce a high quality
product, providing my customers with a professional, personalized
result. I truly love what I do for a living. Therefore, I bring
a proactive, enthusiastic and results-oriented attitude to every
project.
Please take a look around and contact me for any of your design needs.
Thanks!
-Dave Pereda (aka Designer Dave)
User Interface / User Experience Designer:
2013
Mayo Center for Innovation (contract through Creative Circle)
• Wireframed and designed an iPad and iPhone app
• Conducted usability testing
Web Designer: 2012-2013
Tiger Oak Publications (freelance contract)
• Full redesign of EdinaMag.com, SeattleMag.com, MNBride.com, TigerOak.com,
emails, subscriptions
• Worked with upper Management, Developers, Sales, and Editors
to design user-friendly websites that will increase reader traffic,
drive subscriptions, and be easy to manage
Web Designer / User Experience: 2011
Ceridian (contracted through Celarity)
• Design and Usability Specialist on their bid for the Minnesota
Health Exchange
• Consulted on how to make the website more user friendly and graphical
User Experience / Lead Designer: 2005-2010
News Corporation: MarketWatch.com, WallStreetJournal.com, Dow Jones,
Barrons.com, VirtualStockExchange.com
• MarketWatch.com Lead Designer (twice promoted)
• Designed all Tools, Promotions, emails, and Web Pages
• Designed MarketWatch Community: grew from 0 to 10,000 members
in the first 2 months
• Completely redesigned MarketWatch.com
• Designed iPhone app for MarketWatch
• Integrated reader comments and social media
• Worked daily with Editors, Creative, Product Managers, Information
Architects, Project Managers, and Developers
• Designed for usability testing
• Presented to internal and external clients
Senior Designer: 2000- 2003
Musicland Group Inc. (Best Buy)- Sam Goody, Suncoast, Mediaplay,
On Cue
• Lead Designer for SamGoody.com and MediaPlay.com
• Promoted to Senior Designer within 10 months
• Recipient of the Musicland President’s Award
• Design and code web campaigns (ads, emails, pages)
• Ad design, Package design
• Directed Production staff
• Photo art direction
• Redesigned SamGoody.com, Suncoast.com, MediaPlay.com
Lead Designer: 1999- 2000
Cevette and Company Advertising Agency
• Website concepting, design and execution
• Logo and brand development
• Concepting, design and production of print ads
• Creative concepting for TV and radio commercials
Online Art Director / Associate Art Director 1997- 1999
Recreational Publications: American Snowmobiler magazine
• Magazine design and press checks
• In-house and client ad design
• Photo art direction
• Daily maintenance of website
• Static and animated web banner design
• Redesign of AmSnow.com
Freelance Digital Designer: Ongoing
• Concept, wireframe, design, present, and execute print & web
projects
• Create logo and identity systems
• Find cost-effective customer solutions
• Photo art direction
Passionate, creative, energetic, design
professional with a demonstrated ability to work with results-driven
project teams within tight deadlines.
• Web/Print Design and Execution
• UI/UX Design
• Art Direction
• Project Management
Brown Institute 1994-1997
AAA Advertising Design
President’s Award for Academics
Winona State University 1992-1994
Fine Art major
• Illustrator
• Photoshop
• Dreamweaver
• InDesign
• CSS
• Microsoft Office
• HTML
• WordPress
experience in:
• Flash
• jQuery
• JavaScript
• AJAX
Dave Pereda
Dave@DesignerDave.com
651.917.8313
1380 Laurel Avenue
Saint Paul, MN 55104