dave pereda
designerdave.com
651.917.8313    dave@designerdave.com
1380 laurel avenue  saint paul, mn 55104

profile
Passionate, creative, energetic, technically savvy, design professional with a demonstrated ability to work with results-driven project teams within tight deadlines.
• Web/Print Design and Execution
• Art Direction
• Creative Concepting
• Project Management

portfolio
www.designerdave.com

education
Brown Institute 1994-1996
Advertising Design Degree
GPA 3.75
President’s Award for Academics

Winona State University 1992-1994
Fine Art major

experience
User Experience / Lead Designer: 2005-2010
News Corporation: MarketWatch.com, WallStreetJournal.com, Dow Jones, Barrons.com, BigCharts.com,  VirtualStockExchange.com
• MarketWatch Lead Designer (twice promoted)
• Design all Tools, Promotions, E-mails, and Web Pages
• Designed MarketWatch Community:    grew from 0 to 10,000 members in the first 2 months (currently 190,000+ members far exceeding expectations)
• Redesigned MarketWatch.com
• Designed iphone app for MarketWatch
• Integrated reader comments and social media (facebook, twitter...)
• Worked daily with Editors, Creative, Informational Architecture, Product Managers, Project Managers, and Developers
• Designed for usability testing
• Presented to internal and external clients

Senior Designer: 2000- 2003
Musicland Group Inc. (Best Buy)- Sam Goody, Suncoast, Mediaplay, On Cue
• Promoted to Senior Designer within 10 months
• Recipient of the Musicland President’s Award
• Design and code web campaigns
• Ad design, Package design
• Lead Designer for SamGoody.com, MediaPlay.com and all special promotions
• Directed Production staff
• Photo art direction
• Redesigned SamGoody, Suncoast & MediaPlay to  include editorial & interactive content

Lead Designer: 1999- 2000
Cevette and Company Advertising Agency
• Website concepting, design and coding
• Logo development
• Concepting, design and production of print ads
• Creative concepting for TV and radio commercials

Online Art Director / Associate Art Director  1997- 1999
Recreational Publications: American Snowmobiler magazine
• Magazine page design and special pull-out sections
• In-house and client ad design
• Press checks
• Photo art direction
• Daily maintenance of website
• Static and animated web banner design
• Redesign of AmSnow.com

Freelance Art Director / Sr. Designer: Ongoing
• Concept, wireframe, design, present, and execute print & web projects
• Create logo and identity systems
• Find cost-effective customer solutions
• Photo art direction

computer proficiency
• Illustrator	• Photoshop	• Dreamweaver	
• InDesign	• CSS	• FTP software
• Microsoft Office	• QuarkXPress	• HTML 
experienced in:	• Flash	• jQuery	
	• JavaScript	• AJAX